Is your website a video virgin?

Do you want a website video that crashes through the screen grabbing eyeballs and your interest with stunning affect? Here are 8 pointers to producing a website video that will really work for your business. Peter Cooke of DudleighFilms is one of the 10 expert collaborators in the book Transform Your Communication Skills. This is his advice.

Avoid Website Video Disasters

Peter Cooke of Dudliegh Films

You may know that:

  • The brain processes pictures and images 60,000 times faster than written text
  • Research has shown that people will spend twice as long on a webpage if it carries a website video
  • 80% of internet users watch video online, and this may have increased in the time it took me to type that line.
So, if you are thinking of adding a website video for the first time or are unhappy with the current attempt then spend a moment to read these 8 tips. They will help you prepare and produce something you’ll be proud of:

11. Define your business or personal objectives. A website video can take the form of a simple piece to camera or a video that demonstrates a process or shows the advantages of your product or service.

2. Think of your viewers – use the ‘What’s in it for me’ principle. What benefit will your video be to them? Look at the project through their eyes.

3. Decide whether you are going solo and making the website video yourself or involving people who can mentor you through the production and performance, editing and formatting for video sharing.

4. Prepare a shooting script and storyboard if required – planning is central to a successful outcome.

5. Think about including filmed testimonials from your client customers. There is nothing more convincing than satisfied customers sharing their positive experience.

6. Create a project path with a timing plan and budget allowance. If going solo this may mean sourcing an HD camera, lapel microphone, lights and tripod or flexible attachment like a ‘Gorilla’ pod. You may consider using an actor and/or a professional voice-over too. Allow time for rehearsal and a little coaching if you’re going in front of the camera.

7. High quality HD video can now be shot with most smartphones, but it is advisable to use an inexpensive lapel microphone to improve the audio quality. Brackets are available to mount your phone onto a tripod. Always use the phone in ‘landscape’ as opposed to ‘portrait’. Do not film with a bright or distracting background to your subject. Ensure that the subject is well lit.

8. Music can greatly enhance the impact of your message and the viewing experience. Make sure you source royalty-free music. There are a number of sites providing excellent music including and

If you’d like to speak to Peter for further advice send a message via LinkedIn or visit:

Please visit for more insights on speaking, writing and presenting.
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