Steve Bridger AuthorSteve began his career in communications by working as an account executive in an advertising agency before moving into integrated marketing. This involved creating sales promotion campaigns for blue-chip clients and developing marketing writing skills. Time passed, and an opportunity arose that took him in a different direction entirely. It was westward, across the Atlantic sailing Blackfin as a menber of a yacht delivery crew from the Gibraltar submarine pens to Antigua in the West Indies. The crossing of 3,500 miles took three weeks as the wind dropped in mid-Atlantic and the racing yacht was becalmed, night and day for a whole week. On flying back to the UK his best friend was working with a company who supplied lighting rigs to touring rock bands. To cut a long story short he worked with various bands touring Europe, Zimbabwe and Dubai before setting up his own entertainment agency taking acts out to Abu Dhabi, Dubai and Sharjah. After this injection of life experience he happily went back to work at Collet Dickenson Pearce (CDP) Advertising.
In the marketing agency world you provide advice for clients on their products. Having been involved with this consultancy role for some years Steve decided to create his own product. The result was a range of Spanish style flower pot holders under the name of Spanish Rings. The idea won the New Product of Year Award.
To capture mistakes made and successes enjoyed, Steve wrote his first business book Success before Start-Up. The book is designed to help brave people who want to run their own business make it through the first challenging months. His first novel One Degree North, is an action thriller set in Singapore in the 1960s during the Indonesian Confrontation. Please see ‘Other Books’ tab for more details Lastly, Steve is a business start-up coach and mentor. He makes a contribution to the Enterprise department of Surrey University. Additionally, he speaks at the City of London Business Library on business start-ups and communication skills. Click here for more info about both books!