Case Studies are powerful weapons. They will enhance the standing of your business if presented well. It is important to realise their value. Case Studies provide a professional showcase of your talents in solving problems and providing solutions to your clients. Importantly case studies provide hard evidence of success.
Newsletters. When you first start putting newsletters together, there can be a tendency to want to include everything you can in each email. The reality is rather like a good meal. It’s best not to ruin the steak by offering too many chips and too rich a sauce.
Have you wondered exactly how to use LinkedIn for business?
Here is advice on LinkedIn etiquette from the renowned Canadian social media expert Melonie Dodaro on what not to do.
Facebook, Twitter and other social media platforms have their own etiquette guide to online behaviour. If you show the same respect to others you won’t go far wrong.
When it comes to collaboration and information distribution, social media is a great way to involve employees and brand ambassadors from all positions and levels within your organisation with the purpose of sharing news, information and resources.
Media interviews are a two-way street.
You’ll have information or breaking news to impart; the media want a story. Media interviews are a form of negotiation where both parties have their own agendas. Appreciating this then you’ll enter the exchange with eyes wide open and brain fully engaged.