When it comes to collaboration and information distribution, social media is a great way to involve employees and brand ambassadors.  This interaction can ccome from all positions and levels within your organisation with the purpose of sharing news, information and resources.  Mark Hughes is a founding director of Three Tier Media, a social media specialist and a contributor to the book Transform Your Communication Skills, this is his extract from the book:

Mark Hughes

Mark Hughes

Here are 10 ways to benefit from Social Media:

1. Unlock Institutional Knowledge and Expertise

 Internal blogs, forums and social networks allow organisations to unlock institutional knowledge. This is achieived by allowing employees to share valuable information in open forums.  Only using email is restictive and sometimes only a few people benefit from shared information. Employees can stay abreast of the most up-to-date information. In turn employers can identify staff needs.

2. Unleash Creativity, Diverse Thinking and Innovation.
 Constant idea-sharing in a cutting-edge environment creates a culture of innovation and collaboration. Social media allows organisations to easily conduct virtual brainstorms and focus groups by tapping into a broad base of diverse thinking and creativity.

3. Generate Leads and Revenue
Sharing marketing messages and offers with employees in easy formats can help employees accurately advocate for your products and services, generate leads and boost the bottom line.

4. Improve Speed, Agility and Efficiency
The ability to communicate with employees in real time can help organisations educate employees, distribute facts, quash misinformation respond to urgent employee needs. This speed is especially critical for crisis communications – both inside and outside your organisation.

5. Strengthen Culture and Employee Camaraderie
Frequent and timely communication helps employees stay plugged in to what’s going on in the organisation. The ability to connect employees with similar talents and interests can also build stronger working relationships.

6. Reduce Costs and Increase Productivity
Effective use of social media has a green benefit and can eliminate unnecessary paper printing and help employees interact more efficiently.

7. Eliminate Regional and Global Communication Barriers
Social media helps employees communicate beyond borders and time zones, crossing continents for24-hour communications between geographically dispersed teams.

8. Make Information Mobile
Mobile-friendly communication allows organisations to communicate with employees anytime, anywhere, which can be particularly useful for a workforce that is frequently on the move or without computer access.

9. Retain and Recruit Top Talent
Social media allows you to communicate more effectively with the next generation of employees, namely Millennials, for whom social media is standard practice.

10. Lead with Clear Communications
All organisations must continually reinforce their missions, values and strategies to rally employees around a common cause. Social media provides endless opportunities to motivate employees in fresh and creative ways.

Please make a visit to http://threetiermedia.com to find out more about Mark.  To read more please visit http://transformyourcommunicationskills.com
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